PRODUCT PORTFOLIO: MARKET & PRICING ANALYSIS
Descrição da oferta de emprego
● Evaluate and apply the market research process to your project.
● Analyse data and make coherent pricing and channel cross-cultural strategic decisions.
● Discuss your research results and suggest improvements in your decisions based on research outcomes.
Instructions ● You will develop your Portfolio, taking into account the content of the other four units in Term 2.
● You will choose and research a product/service for a specific market in a country other than the one in which you currently live or work.
You may use the same market/country as Marketing Lab A, B and C, to allow consolidation of your work.
● Your Portfolio will include two parts based on the same product/service, market and country.
You may use the same research instrument to collect primary data for both parts.
Part 1.
Pricing Strategies Analysis You are required to research the product mix in a market of your choice, identify the pricing strategies in that market and critically analyse them.
● Preliminary, you will conduct secondary research focused on the chosen product/service and market/country, using Statista, Ebsco or other appropriate resources.
● Following this, you will collect primary data on the pricing associated with the product mix.
● Finally, you will develop the final report according to the task description and considering the content of the other four units taught in the 2nd period.
Part 2.
Channels Choices Report You are required to research the distribution channels associated with the market and product/service used in Part 1.
● Preliminary, you will conduct secondary research on the market distribution channels for the product mix you used in Part 1.
● Following this, you will conduct primary data collection on the distribution channels used.
● Finally, you will analyse the options available in each channel, considering the content of the four units taught in Term 2.
Final Recommendations.
• You will end your Portfolio with a critical analysis of your proposals,including recommendations on the channel that best suits each product line and product typology.
• You need to build your arguments with around words.
Research Writing Análise de Negócios Pesquisa Pesquisa de Mercado Elaboração de relatórios ID do Projeto.
# Sobre o projeto 16 propostas Aberto para ofertas Projeto remoto Ativo em Recentemente
Detalhes da oferta
- Indeterminado
- Em todo Portugal
- Indeterminado - Indeterminado
- 21/11/2024
- 19/02/2025
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