SEO AND OPEN GRAPH META TAGS ADJUSTMENT FOR BETTER PRODUCT DISPLAY ON GOOGLE AND WHATSAPP
Descrição da oferta de emprego
Description.
We are looking for an experienced developer to improve SEO and Open Graph meta tags on our e-commerce website.
Our goal is to ensure that social media link previews (like WhatsApp, Facebook, etc.) and Google search results require the correct product information, such as the item name and image, rather than the store name or logo.
Project Objectives.
SEO for Google Search Results.
meta tag configuration.
Adjust to ensure that the product name (and not the store name) is displayed as the title on Google search results pages.
meta tag.
Adjust the page description to be more engaging and relevant to the product, highlighting important features and targeting specific keywords.
Data Structure ([login to view URL]).
Implement structured data using the JSON-LD standard to ensure that Google displays rich product information such as name, price, pricing, and availability directly in search results.
Friendly URLs.
Ensure that optimized product page URLs are SEO-friendly by including the product name in the URLs, rather than just the category or product ID.
Open Graph (OG) Meta Tags Adjustment for Social Media.
Review and configure OG Meta Tags.
Adjust the,, and tags to ensure that the correct product images (and not the store logo) are displayed in the previews when the link is shared on WhatsApp, Facebook, Twitter, etc.
Product Images.
Ensure that the images used for the OG are of good quality and the correct size (ideally x630px) to ensure proper display on social media.
Social Media Display Testing.
Validate that the changes are displaying correctly using the Facebook and WhatsApp share debugging tools.
Validation and testing.
Run tests using the Facebook Sharing Debugger and WhatsApp Debugger to ensure that changes are being applied correctly and that the cache has been updated.
Verify that the product name displays correctly in link previews on WhatsApp, Facebook, and other social channels, as well as in Google search results.
Requirements.
Experience with SEO, including meta tag optimization, structured data ([login to view URL]), and URL optimization.
Experience with Open Graph meta tags and how these tags affect the display of links on social networks (especially WhatsApp and Facebook).
Knowledge of HTML and CSS to adjust product pages and implement meta tags.
Experience testing and debugging using tools such as Facebook Sharing Debugger and WhatsApp Debugger to ensure that changes are working as expected.
Desirable.
Previous experience with e-commerce and best practices for SEO for online stores.
Familiarity with PHP and Laravel.
Ability to tweak site performance to ensure that images and SEO data are loaded correctly and in an optimized manner.
SEO PHP Link Building Marketing na Internet HTML ID do Projeto.
# Sobre o projeto 14 propostas Aberto para ofertas Projeto remoto Ativo em 6 minutos atrás
Detalhes da oferta
- Indeterminado
- Em todo Portugal
- Indeterminado - Indeterminado
- 20/11/2024
- 18/02/2025
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