OPTIMIZING GOOGLE ADS FOR SAAS FOR POS RESTAURANT COMPANY

Google Ads Optimization Project Project Overview We are SaaS, a POS restaurant company that provides innovative services tailored to meet the needs of the restaurant industry.
We are seeking a skilled freelancer to help us optimize our existing Google Ads/PPC campaigns.
Our main focus is reducing costs, increasing conversions, improving the overall performance and ad scores of our campaigns, and helping us target the right keywords.
This project involves reviewing current campaigns, identifying areas for improvement, and providing actionable strategies.
Recent Optimizations Ad Content Refresh.
Updated ad copy and tested new messaging strategies.
Improved Audience Targeting.
Focused on both Chinese and English-speaking audiences with refined segments.
Landing Page Optimization.
Enhanced landing pages to improve user experience, especially for Chinese campaigns.
Keyword Management.
Added negative keywords and optimized bids for high-performing ones.
Key Challenges Low CTR.
Improve ad copy with stronger CTAs and dynamic keyword insertion.
Refine audience targeting for better engagement.
High CPC.
Focus on long-tail keywords and adjust bidding strategies.
Pause underperforming ads or keywords.
Poor Ad Scores.
Align ad copy, keywords, and landing pages to improve relevance and user experience.
Improve Quality Score by ensuring keyword relevance and page speed optimizations.
Opportunities Remarketing Campaigns.
Re-engage past visitors with tailored ads offering discounts or incentives.
Competitor Keyword Targeting.
Capture high-intent traffic by highlighting the unique features of Sassa's POS systems.
Expanding to Display Ads.
Use visually appealing banners with compelling CTAs.
Performance Max Campaigns.
Provide a mix of assets to optimize across multiple Google platforms.
Tasks Campaign Optimization.
Review and fine-tune campaign goals and ad settings.
Analyze keywords, bidding strategies, and targeting options.
Focus on improving Quality Scores for better ad performance.
Ad Copy Improvements.
Develop engaging and relevant content to improve CTR and align with user search intent.
Landing Page Enhancements.
Provide recommendations to align pages with ad copy and improve the Quality Score.
Keyword Strategy.
Refine targeting to include high-performing, cost-effective keywords.
Help identify and target the right keywords to maximize ROI and attract high-quality leads.
Remarketing Setup.
Create tailored ads for returning visitors.
Consultation Plan If direct account access is restricted, we can arrange a Zoom meeting where you will walk us through your suggestions and strategies.
The meeting will focus on.
Reviewing the Google Ads account to diagnose the lack of conversions.
Analyzing campaign settings, keywords, ad copy, and landing pages for potential issues.
Providing actionable recommendations for increasing form submissions (our primary CTA).
Helping improve ad scores to maximize the campaign’s reach and relevance.
Offering guidance on targeting the right keywords for improved campaign performance.
Budget & Timeline Budget.
$ (up to 12 hours).
Timeline.
Completion within 2-3 days Portfolio.
Applicants must share a sample of a similar project for Optimizing Google Ads for SaaS for POS restaurant company Only applicants with experience in Optimizing Google Ads for SaaS for POS restaurant company will be considered.
Google Adwords SEO Anúncios PPC Marketing Google Ads ID do Projeto.
# Sobre o projeto 17 propostas Aberto para ofertas Projeto remoto Ativo em 29 minutos atrás