SEEKING SAAS MARKETING SPECIALIST FOR WEBSITE HOMEPAGE REDESIGN

Project Details.
Seeking SaaS Marketing Specialist for Website Homepage Redesign Project Title.
Homepage Redesign for DogetLawyer – SaaS Platform for Legal Professionals & Clients Overview.
We are a growing SaaS company offering a comprehensive platform for the legal industry, catering to both lawyers and clients.
Our platform provides an array of services including legal lead generation, remote lawyer tools, automated document management, e-signing, and more.
The core functionality of our platform is built around helping clients connect with lawyers easily via tools like the "Ask Legal Chat" feature, while lawyers can manage and convert these leads into new clients seamlessly.
We are seeking a SaaS marketing specialist to help us redesign our homepage with a clear focus on user experience (UX) for both clients and lawyers.
We want to ensure that the design effectively showcases our platform’s unique value proposition while streamlining the user journey for both groups.
Additionally, the homepage needs to highlight our lead generation capabilities, remote lawyer tools, and provide clear calls-to-action for both lawyers and clients to engage with our platform.
Project Goals.
Improve Client Acquisition.
The primary focus for clients (individuals seeking legal advice) is the "Ask Legal Chat" feature, where they can submit questions and get leads.
We need to make this feature highly visible and easy to use to drive conversions.
Lead Generation for Lawyers.
Lawyers are key to our platform’s success.
We need to create clear pathways for lawyers to claim the leads generated by the "Ask Legal Chat" tool.
They should also see value in using our remote lawyer tools and other features that help them manage their practice.
Seamless User Experience.
Design a homepage that caters to both user personas—clients and lawyers—without confusion.
Clients should quickly find how to ask legal questions, and lawyers should easily understand how to access leads and use the platform's tools.
Highlight Key Features.
The homepage needs to emphasize the remote lawyer tools, legal chat, lead generation, e-signing, and cloud integration as key benefits, showcasing the ease of use, time savings, and efficiency these tools bring to both lawyers and clients.
Clear Calls-to-Action (CTAs).
We need CTAs that drive clients to engage with the legal chat and lawyers to sign up, claim leads, and leverage the platform for managing clients and cases.
Key Features to Include in the Homepage Redesign.
"Ask Legal Chat".
Highly visible section for clients to ask legal questions.
Lead capture form that converts client queries into actionable leads for lawyers.
Lead Management for Lawyers.
Section showing how lawyers can receive and manage incoming leads.
Showcase of remote tools that lawyers can use to work efficiently (e.
., video conferencing, case management, document sharing).
AI-Powered Tools.
Highlight AI features that help both lawyers and clients save time and improve the legal experience.
Seamless Integration.
Mention integrations with tools like Google Drive, OneDrive, and billing management systems that help lawyers stay organized.
Client Testimonials/Case Studies.
Social proof that showcases the benefits for both clients and lawyers who have successfully used the platform.
Client & Lawyer Pathways.
Two clear user flows.
one for clients looking for legal advice, and one for lawyers looking to generate leads and manage their practice.
Easy Navigation.
Streamlined navigation that allows both lawyers and clients to easily access features, information, and sign-up forms.
Target Audience.
Clients – Individuals looking for legal advice who will use the "Ask Legal Chat" feature to connect with lawyers.
Lawyers – Legal professionals looking for a reliable platform to receive legal leads, manage clients, and use tools to run their practice remotely.
Deliverables.
Homepage wireframe and design mockups for review.
Design recommendations on layout, color scheme, and imagery based on target audience preferences.
SEO-friendly content structure that will optimize the homepage for search engines while driving engagement.
Implementation strategy for integrating the homepage with the existing platform.
Timeline.
Initial Consultation & Discovery.
1 week Wireframe & Design Phase.
2-3 weeks Review & Revisions.
1 week Final Approval & Development Handoff.
1 week Launch.
Target launch within 6-8 weeks from project start Budget.
Please provide a proposal based on the scope of work mentioned above.
We are looking forward to collaborating with a skilled SaaS marketing specialist who can help us optimize the homepage for maximum user engagement, improved lead conversion, and seamless integration of our key features.
If you have experience in SaaS marketing for legal industries, we would love to discuss this project further! SaaS Sales SaaS Marketing Teste de Website Página Inicial ID do Projeto.
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