ANIMATED PRODUCT EXPLAINER VIDEO

Scope of Work.
Video Creator Contractor --- 1.
Introduction Cliniconex is seeking a skilled and creative Video Creator Contractor to produce a series of engaging and informative videos showcasing our company, products, and services.
This document outlines the scope of work, deliverables, and expectations for this project.
--- 2.
Project Objectives The primary objectives of this project are to.
- Increase brand awareness and recognition of Cliniconex.
- Clearly communicate the value proposition of our Automated Care Platform.
- Highlight the benefits of our solutions for specific market segments (senior care, hospitals, medical clinics).
- Generate interest and leads for our product families (Automated Care Messaging, Scheduling, Connecting).
--- 3.
Deliverables Corporate Overview Video (approx.
2-3 minutes).
- Showcase Cliniconex's mission, values, and expertise in automated patient engagement.
- Highlight key achievements, client success stories, and company culture.
- Target audience.
potential investors, partners, and customers.
Automated Care Platform Video (approx.
2-3 minutes).
- Explain the core functionalities and benefits of the platform.
- Demonstrate how the platform integrates with existing systems and workflows.
- Use clear and concise language with supporting visuals and animations.
- Target audience.
healthcare professionals, administrators, and C-Suite executives.
Segment-Specific Videos (approx.
1-2 minutes each).
- Senior Care.
Address engagement, regulatory compliance, and financial impact.
- Sub-segments.
skilled nursing and senior care.
- Hospitals.
Focus on streamlined workflows, reduced readmissions, and patient satisfaction.
- Medical Clinics.
Highlight appointment reminders, automated waitlists, and patient communication tools.
- Target audience.
decision-makers and staff within each segment.
Product Family Videos (approx.
1-2 minutes each).
- Automated Care Messaging.
Highlight features and functions.
- ACM Messenger, ACM Alerts, ACM Concierge, ACM Vault.
- Automated Care Scheduling.
Highlight features and functions.
- ACS Booking, ACS Forms, ACS Surveys, ACS Scheduling.
- Automated Care Connecting.
Highlight features and functions.
- ACC Visits.
- Target audience.
decision-makers at healthcare organizations.
--- 4.
Responsibilities of the Video Creator Contractor - Concept Development.
Collaborate with Cliniconex to develop creative concepts and storylines for each video.
- Scriptwriting.
Write compelling and informative scripts aligned with Cliniconex's brand voice.
- Visuals and Animation.
Create or source high-quality visuals, graphics, and animations.
- Voiceover and Music.
Select appropriate voiceover talent and background music.
- Video Production.
Produce and edit videos to professional standards, ensuring high-quality audio and video.
- Revisions.
Incorporate Cliniconex feedback and make necessary adjustments.
- Delivery.
Provide final videos in various formats suitable for web, social media, and presentations.
--- 5.
Cliniconex Responsibilities - Provide access to relevant information, resources, and brand guidelines.
- Review and approve video concepts, scripts, and final deliverables.
- Facilitate communication and feedback throughout the project.
- Secure necessary licenses for stock footage, music, or third-party materials.
--- 6.
Timeline and Milestones - Final Video Delivery.
Feb - This timeline is tentative and subject to change based on project needs and progress.
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