REAL ESTATE WEBSITE DEVELOPMENT WITH ZOHO INTEGRATION

Real Estate Website Development Job Description Company Overview.
My name is Pat, and I am the owner of Colonial Realty Associates, a boutique real estate brokerage based in the Boston, Massachusetts area, specializing in rentals and sales.
As a small agency looking to expand our market presence, we aim to establish a strong online platform that highlights our unique approach to real estate and supports our growth in Boston’s competitive market.
Project Overview.
We are seeking an experienced web developer familiar with Zoho applications to build a feature-rich website that integrates seamlessly with our CRM and provides a robust platform for Boston-area rentals and sales.
This site should emphasize Boston’s diverse neighborhoods, enable user-friendly property uploads for landlords and property owners, and integrate live market updates in real-time.
Essential Website Functionalities.
Data Integration and Property Management.
MLS and YouGotListings (YGL) Integration.
Real-time data integration with MLS for sales listings and YGL for rental properties, keeping all listings current and accurate.
Landlord/Property Owner Portal.
A portal that allows landlords and property owners to upload and manage their listings directly on the website.
This should include secure access and an intuitive interface.
Zoho One/CRM Integration.
Comprehensive integration with Zoho CRM for streamlined lead management, customer data, and follow-ups.
Familiarity with Zoho applications is essential to ensure smooth CRM connectivity.
Real-Time Market Data.
Live Market Updates.
Integration of live market data for real-time updates on Boston real estate trends, prices, and availability.
This functionality should provide value to both clients and agents by keeping them informed of market shifts as they happen.
User Experience and Neighborhood-Focused Content.
Neighborhood-Focused Content.
Emphasis on Boston’s rental markets by neighborhood, with guides and descriptions to help clients find properties in areas that best suit their needs.
Advanced Search and Filters.
Enable users to search by neighborhood, price, property type, and more, allowing them to find both rentals and sales properties easily.
Agent and Team Profiles.
Dedicated pages for each agent to showcase their expertise, active listings, and contact information, adding a personalized touch for clients.
Backend Access for Easy Management.
User-Friendly CMS.
A content management system that enables easy updates to listings, agent profiles, neighborhood content, and other areas as needed.
Staff should have simple backend access for regular updates without requiring technical expertise.
Listings Management.
Efficient management of MLS, YGL, and landlord-uploaded listings to keep all properties current and relevant to our Boston audience.
Client Interaction Features.
Live Chat/Chatbot.
A live chat or AI-powered chatbot to assist clients with questions, capture leads, and provide immediate responses.
Appointment and Application Forms.
Customizable forms for scheduling viewings and online applications, with a secure setup to protect sensitive information, linked directly to Zoho CRM for streamlined follow-up.
SEO, Analytics, and Security.
SEO Optimization.
Implement local SEO strategies, including keyword optimization for Boston neighborhoods and schema markup to improve search engine visibility.
Analytics Integration.
Set up Google Analytics and/or Zoho Analytics to monitor site traffic, user behavior, and lead conversion, enabling data-driven decisions.
Security.
SSL encryption and security best practices to protect all client data, especially for sensitive information uploaded through landlord portals and applications.
Other Key Features.
Property Alerts.
Enable users to set up alerts for new listings that match their search criteria.
Map Integration.
Include interactive maps to show property locations with nearby amenities, enhancing the user experience.
IDX Integration.
For regulatory compliance, consider IDX integration if needed for MLS listings.
Resources.
My YouGotListings link for rental properties.
[login to view URL] with info.
If you have experience in building real estate websites with MLS and YGL integrations, Zoho applications, live market data, and Boston-focused SEO, please get in touch.
We are excited to create a platform that helps our boutique agency make a lasting impact in the Boston real estate market.
Thank you! The website should feature a modern and sleek design aesthetic.
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