MARKETING MANAGER (MATERNITY COVER, 9 MONTHS)

Marketing Manager (Maternity Cover, 9 Months) About Improve Do you want to work for a company with a meaningful Purpose? Are you a marketing professional passionate about animals and excited to contribute to a global organization? Improve Veterinary Education is the world’s leading provider of veterinary CPD and postgraduate qualifications, empowering veterinary professionals to build skills and confidence to deliver compassionate animal care.
We are looking for an experienced  Marketing Manager  to join our high-performing team, supporting multiple markets globally and owning key global marketing projects.
This role is a maternity cover position for 9 months.
Job Purpose Maternity Cover for 9 months – Based in Porto As a  Marketing Manager, you will play a pivotal role in driving growth in various markets while leading global marketing initiatives.
This position requires strategic, data-driven thinking, a strong sense of ownership for project results, and the ability to work effectively across diverse markets.
This role calls for someone with commercial acumen, exceptional communication skills, and a proactive, solutions-focused mindset to deliver impactful results.
Key Responsibilities   Develop and Execute Marketing Strategies.
Create comprehensive marketing plans aligned with global objectives to drive brand awareness, customer acquisition, and retention across markets.
Lead Regional and Global Projects.
Own the development, implementation, and results of global marketing initiatives, ensuring alignment with strategic priorities and achieving measurable outcomes.
Market Research and Customer Insights.
Conduct research to identify trends, target audience preferences, and competitive landscapes.
Engage with customers through events, feedback sessions, and courses to refine strategies.
Adapt Campaigns for Local Markets.
Tailor global campaigns to meet local market needs while maintaining alignment with core brand messages and business priorities.
Liaise with official and corporate partner s to establish and grow partnership marketing initiatives.
Integrated Campaign Management.
Plan and implement multi-channel marketing campaigns, including digital, events, PR activities and partnerships, ensuring timely and effective execution.
Stakeholder Collaboration.
Partner with the internal and external teams to align efforts, drive lead generation, and optimize conversion strategies.
Performance Analysis.
Use data-driven insights to monitor campaign performance, sharing regular reports with key stakeholders, and optimizing strategies for maximum ROI.
Managing a relationship with external agency  to ensure an efficient social media strategy and implementation.
Budget Management.
Allocate resources efficiently, ensuring effective use of budgets to achieve marketing objectives.
Key Skills and Attributes Bachelor’s/Master’s degree in Marketing or related field.
3+ years of experience, including proven success in lead generation and inbound marketing.
Strong understanding of digital marketing, content strategies, and automation tools.
Experience leading and executing marketing initiatives in diverse market contexts.
Proficient in leveraging data insights for decision-making and campaign optimization.
Excellent stakeholder management and collaboration skills.
Experience in institutional or corporate communications, including managing internal and external messaging.
Project management expertise with a track record of delivering measurable results.
Languages.
Fluent in written and spoken English.
Additional proficiency in French, German, or Spanish is a strong advantage.
Ownership-Driven.
Results-oriented with a strong sense of accountability for the success of projects and initiatives.
Commercially Focused.
Able to align marketing strategies with business goals and deliver impactful outcomes.
Global Perspective.
Cultural sensitivity and adaptability to navigate and align with various market dynamics.
Creative and Proactive.
Passionate about innovation, with a problem-solving mindset and eagerness to stay ahead of marketing trends.
Collaborative Team Player.
Strong interpers Benefits Annual Leave Entitlement.
23 days plus public holidays, plus additional service dates after 3 years one additional holiday, and after 10 year one additional holiday, to a maximum of 25.
Additional Leave.
Our offices close annually for the afternoon on Christmas Eve and New Year’s Eve globally.
All employees are provided with company paid leave for these periods.
Weekly Hours.
40 Location.
Central city location (Porto) near public transportation.
Office based role but hybrid working available – usually 3 days in the office and 2 working from home.
Annual Bonus.
Discretionary Annual Bonus Medical Insurance.
Staff have the option to purchase medical insurance at reduced company rate.
EAP.
Employee Assistance Program (Globally available) Benefits Portal.
We use ‘Coverflex’ and employees can manage their allowance and also have access to discounted shopping and entertainment option via this portal.
Short walk to the Metro Full training provided Free tea and coffee Great team spirit in the office and comfortable office environment Multi-cultural team and colleagues based globally.