MANAGER, SOCIAL MEDIA

Job Description For Manager, Social Media(HOZ) in New York,United States.
FAIRMONTCompany DescriptionFairmont is an iconic luxury hotel brand with a global presence and a commitment to creating lasting memories for its guests.
As the site of many history-defining moments, Fairmont is dedicated to providing exceptional service, embracing innovation, and fostering a culture of excellence.
rogressively shaping the future of luxury hospitality and focusing on employee journey and growth.
ob DescriptionWe are looking for an experienced Social Media Manager to support with global social media initiatives.
This role involves implementing our content strategy and building relationships with content agencies and hotel partners.
The ideal candidate will have experience in both luxury hospitality and social Strategic Planning & Execution.
rive consistent brand voice and visual identity across all social media platforms.
mplement a global social media strategy that aligns with the overall brand marketing objectives and positioning.
evelop platform-specific social media strategies, coordinating their actions with geographical nuances, seasonal events, and global brand campaigns to enhance key performance indicators.
eep track of all events, campaigns, and strategic local or global projects, and collaborate closely with the social media team to ensure seamless integration with ongoing social media strategies and content plans.
ontent Creation & Curation.
ct as the day-to-day content agency contact, collaborating with internal teams and external partners to produce visually compelling and engaging content that resonates with the brands audience.
upport in identify and collaborating with content creators, overseeing content production in conjunction with our agency partners to ensure brand alignment.
This role is also responsible for managing all campaign ROI including content performance, ensuring the effective delivery of objectives and maximizing campaign impact.
versee all photoshoots and video shoots, collaborating with agency partners or independently managing projects, to capture compelling content.
upport the development of content calendars, ensuring timely postings that align with brand campaigns and key seasonal events.
he role is responsible for all social media copywriting for the brand, meticulously crafting captions and optimizing keywords to support SEO efforts and enhance online presence.
nalytics & Reporting.
he role is responsible for mastering organic social media performance by utilizing data to extract key learnings over time, including tracking and analysing data from social media management tools and overseeing the monthly organic creative strategy dashboard.
he Social Media Manager identifies the most effective creative mix, communicate these insights to creative agencies and team members, and clearly articulate findings and strategic recommendations to leadership.
he role involves identifying the target audience for Fairmont and its competitors, conducting review mining and analysis, understanding persona interests, and developing a social iteration roadmap to curate long-term strategic insights and monitor competitor and target behavior in real-time.
n collaboration with the Community Manager, this role is responsible for driving the strategic integration of community feedback into broader social media marketing campaigns.
They will continuously optimize social media practices based on detailed analytics and performance metrics, ensuring that our strategies are both data-driven and community-focused.
ross-Department Collaboration.
ork closely with PR, digital marketing, brand, partnerships, and local hotel teams to align social media efforts with overall brand and marketing campaigns.
The role is also acting as the primary contact for hotel teams in the Americas, coordinating updates and facilitating communication between internal teams and external partners.
tay updated on the latest social media platform features, algorithm changes, and emerging trends in luxury travel and hospitality.
nsure adherence to all applicable laws and regulations specific to social media in the region, including guidelines for giveaways, contracts, and other relevant legal requirements in North and Central America.
ontinuously propose creative ideas to enhance social media engagement.
QualificationsDegree in Media, Marketing, Communications, or a related field.
minimum of 3-5 years of experience in managing social media for luxury brands is required, preferably within the hospitality sector.
Experience in content creation and collaboration with talents is a plus.
roficient across all social media platforms and possesses excellent communication skills with full fluency in English, both written and verbal.
xpertise in using social media management tools (Sprinklr, Sprout Social, etc.).
trong understanding of SEO, analytics platforms (Google Analytics), and content management systems.
keen awareness of global environments in luxury hospitality and diverse audiences.
xcellent multitasking and organizational abilities.
dditional InformationVisa Requirements.
Must Legally be authorized to work in the United StatesSalary Range.
$ USD annual base salaryExcellent Company benefits including medical, dental, vision, life insurance and 401K Retirement plan.
mployee benefit card offering discounted rates in Accor worldwide for you and your family.
Our commitment to Diversity & Inclusion.
e are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
ll your information will be kept confidential according to EEO guidelines.
Why work for Accor?We are far more than a worldwide leader.
We welcome you as you are and you can find a job and brand that matches your personality.
e support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accors limitless possibilities.
y joining Accor, every chapter of your story is yours to write and together we can imagine tomorrows hospitality.
Discover the life that awaits you at Accor, visit https://careers.
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