GROWTH MARKETER

Growth Marketer at Better Proposals We haven’t done bad at Better Proposals over the last 7 years.
We’ve pioneered massive parts of the proposal software industry, are one of the “big 4” that compete on a regular basis and we’ve done it all without VC money and a deliberately small team.  We're looking for one, maybe two multi-skilled Growth Marketers to help us do the big stuff better while not losing sight of the small stuff.
The big things for us are SEO, content marketing and Adwords.
Fully remote.  Work whenever you like.  Potential to run the team.
Up to $80k.
Applications close 17th Jan.
WARNING Using AI to apply is an instant no.
It doesn't matter how good your CV is, if you don't spend a few moments writing us a quick personal message, we won't consider your application.  The core of the role.
You need to have a bit of a business brain.
We get pages ranked in Google, drive visitors to start a trial and hopefully convert them to a paying customer later - that's our business and ideally you have worked with that kind of business model before - preferably SaaS.
You need to have a clear idea of how SEO works, that includes knowing how to do keyword research, find "opportunities use a CMS to create a page (with the help of our designer, writer and link builder) and get it ranked.  You should also have a good idea of how to maintain and improve existing rankings and react appropriately if Google gives us a slap.
This means being able to assess what's happened, why rankings have dropped and put a plan in place to fix it.
Whether it's coordinating getting more links to a page, writing more, or different content or fixing some technical SEO - you'll know what to do here.
You're an all-rounder.
Copywriting - You don't need to be the next Dan Kennedy, but you should be able to write conversion copy to an okay standard.
PPC - Know your way around Google Adwords, and PPC platforms.
You don't need to be world class, but a good knowledge would be great.
HTML/CSS - It's not essential at all, but if you're not a when it comes to HTML.
That always comes in handy.
(I think my Dad would be pleased with that joke) Communication - If you're not scared of the phone and can talk to potential collaboration partners, work on webinars and create traffic building relationships - amazing! Email marketing - If you know your way around spam traps and can get people to click on your persuasive emails, superb! The random stuff - Getting a book converted to be listed on Amazon, social media, content creation, interviewing customers for testimonials, looking into customer data.
If you can be our person for these random things - lovely! Start-to-finish kind of person - The more things you can do start to finish, and don't need help and input from the co-founders the better.
We need people here who can execute a plan.
Managing people - There's potential to run the marketing team as it grows.
The person we hire should have that ability or potential.
Experience We're looking for a leader, someone who's been there and done it and has actual experience.
We don't judge it in number of years, but results and your level of involvement.
You don't necessarily need to be a direct match for everything above because the plan is to hire two people.
Ultimately our hope is that you can run the marketing team at some stage.
Be ambitious! Salary and Working Environment  The role is fully remote.
We don't have an office, we never will.  It's a full time role but we don't clock watch.
You're responsible for your own working hours.  Salary is a large range because it depends what skills you have and what you can do.
$ weeks paid holiday + 1 week for every year (capped at 6 weeks) + Your chosen 8 national holiday days per year Next steps    Assuming everything goes well, here’s how our hiring process goes:  You apply  We will reach out to any successful applicants after the deadline We have an initial interview  We will have a 2nd interview  In special cases we might have a quick 3rd call to clarify a few things, but mostly not.  We offer you the job  You’re expected to accept it within 1 business day.