DIRECTOR, B2B DIGITAL MARKETING (MASTERCARD SERVICES)

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary Director, B2B Digital Marketing (Mastercard Services) Who Is Mastercard Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future.
We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike.
Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.
The Services Marketing Digital Demand Generation Team is the creative, data-driven force behind Mastercard Services’ B2B marketing strategy.
We push the boundaries of digital marketing, using innovative approaches to connect with customers in new and engaging ways.
Our focus? Delivering high-impact, measurable campaigns that drive business growth across the most effective digital channels.
We don’t just follow trends—we set them.
As we expand, we’re looking for a Director, B2B Digital Marketing to help shape the future of our demand generation efforts, leading our Account-Based Marketing (ABM) and Paid Media strategies.
If you love digital marketing, thrive in a fast-paced, collaborative environment, and are obsessed with performance-driven storytelling, this role is for you.
Role Overview This role is at the intersection of strategy and execution, blending creativity with analytics to elevate Mastercard Services’ brand and demand generation initiatives.
Reporting to the VP of Services Marketing Operations & Digital, you’ll lead a growing team of three media marketers and work closely with cross-functional teams across the business.
The Role.
• Lead the charge in shaping and executing our global Digital Demand Gen, ABM, and Paid Media strategy, ensuring our products and services resonate with key audiences.
• Act as the digital marketing advisor for Mastercard Services, helping internal stakeholders maximize the impact of their campaigns with the right channels, creative, and measurable KPIs.
• Champion Mastercard Services within the Global Media team, driving enterprise-level awareness and elevating our brand positioning.
• Own and optimize ABM strategies, ensuring targeted, high-impact engagement with key accounts and priority buying centers.
• Oversee the development and execution of high-performing digital campaigns, leveraging programmatic advertising, LinkedIn ads, personalized microsites, and remarketing strategies.
• Test, learn, and optimize—use A/B testing, audience insights, and data analytics to continuously improve campaign performance and ROI.
• Collaborate with agencies and media vendors, ensuring we’re leveraging the best resources and technologies to drive success.
• Establish a Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
• Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.
All About You.
• Extensive digital marketing experience in B2B demand generation, with deep expertise in paid media, digital strategy, and ABM.
Experience in B2B Marketing, SaaS, and/or Professional Services industries is a plus.
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• A natural collaborator and leader.
You’ve led teams—both direct reports and cross-functional groups—and thrive in fast-paced, matrixed environments.
You can navigate different time zones, juggle multiple projects, and deliver on deadlines.
You’re a player-coach, ready to roll up your sleeves while mentoring others.
• A strategic and analytical thinker.
Data isn’t just numbers to you—it tells a story.
You’re comfortable interpreting metrics, running experiments, and using insights to optimize campaigns.
You like to test, learn, and iterate to drive performance.
• A creative storyteller.
You understand that content should be purposeful and succinct, even when tackling complex topics.
You can translate technical concepts into compelling narratives that engage and convert.
• A design-savvy marketer.
You have a keen eye for visual aesthetics and understand what makes content resonate in a digital space.
• An exceptional communicator.
Whether you’re writing, presenting, or strategizing, you know how to engage and influence stakeholders at all levels of the organization.
• A trendsetter.
You have your finger on the pulse of emerging B2B marketing trends, particularly in paid media and demand generation.
You bring fresh, innovative ideas to the table to better engage customers and prospects.
Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must.
Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Everyone wants easier ways to pay; we invent them.
Checkout lines are slow; we speed them along.
Merchants want more sales; we give them data and insights.
People need financial access; we connect them.
Corporate purchasing is complicated; we make it simple.
Commuters are busy; we speed them on their way.
Governments need greater efficiencies; we help create them.
Small businesses are virtual; we give them access to a world of buyers.
Retailers want to fight fraud; we provide the tools.