DIRECTOR, AUTHENTICATION PRODUCT MANAGER

Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.
Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company.
We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.
We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary Director, Authentication Product Manager Background The Mastercard Authentication Program owns how consumer authentication works for both in-store and e-commerce transactional use cases.
The primary purpose of this role is to develop and deliver best-of-breed authentication products for e-commerce transactional use cases that will drive uptake and penetration for the products and revenue for Mastercard.
The authentication products that fall within this role's responsibilities are ID Check, Token Authentication Service and Token Authentication Framework.
You will identify new authentication opportunities, assesses the company's product performance, and helps develop its long-term strategic plans for future e-commerce authentication product lines.
You will identify unique selling propositions (USP), develop product solutions working with Product Development, Regional partners, Franchise, Legal and Pricing, develop Product roadmaps, prioritize features and functionality, and create a go-to-market plan with the Regional and Commercialisation teams.
You will communicate the e-commerce Authentication Product Strategy to Key Stakeholders and Customers and ensure that it is understood and actionable.
Your Role Market Research Excellence.
Conduct thorough e-commerce authentication market research to identify market size, customer needs, and competitive landscape.
Your insights will directly inform our product development and marketing strategies for authentication products that will impact Issuers.
Product Validation.
Work closely with our Product Discovery and CX teams to define and test product concepts with target audiences.
Use both qualitative and data-driven methods to ensure your ideas hit the mark.
Product Definition.
Finalise the Product to launch with the Legal, Privacy, Franchise and Pricing teams will ensure that we have a viable product that meets regulatory requirements.
Market Activation.
Team up with Commercialization and Regional teams to develop killer go-to-market materials.
Craft compelling product positioning and messaging that make us stand out.
Customer Engagement.
Work with Account Managers and Regional teams to build and maintain strong relationships with prospects, customers, and industry stakeholders.
Continuous feedback is your secret weapon for refining our strategies.
Data Analysis and Reporting.
Dive deep into Issuer customer feedback and market data to spot trends and patterns.
Prepare detailed Issuer customer reports to guide strategic decisions Product Feature Planning.
Defining the plan of attack for the delivery of our Issuer-facing products is essential.
Working with the Product Management to define and prioritise the features that must be delivered first into market and the timelines of delivery.
Role Requirements Relevant degree in Marketing or Business Economics Proven experience in product strategy, market research, or related role Demonstrated analytical skills and proficiency in market research tools Demonstrated experience with successful project management and strategic thinking Experience in conducting customer interviews and discovering unmet needs Proven track record in market sizing and analysis Strong communicator with analytical and strategic thinking skills Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must.
Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.